Reseña del libro "Unleash your business potential (en Inglés)"
I'm sure you'll find it profitable reading. Don't forget to take a break to recharge, refocus, and relax. Since your competition may not be as disciplined and may not be establishing systems or processes to encourage consistent growth and development, and you are - taking a few well deserved weeks off each year will work wonders. It's good for your brain, your body, and your sanity. It's a great way to reward yourself for a job well done each year. It's also good for your business and your creative process. Your ideas will percolate even better while on vacation. At least, that's my story. I also know that once you firmly embed the process of being on the look out for creative or innovative ways to grow your business to the next level, 'even' in tough times, you'll succeed. I want you to work 'less' and be more 'profitable', by working smarter with better systems in place. Most of my writing, live consulting, motivational speaking and training programs are predicated on this belief. Keep a continual focus on capturing or generating ideas. Then implement these new ideas, systems or processes on performance, thinking, sales, and marketing. This will allow you to expand and unleash your 'business' potential. Three 'key' ways to strategically increase your business: Increase the number of clients you attract to visit and retain to deal with you - recruitment and retention. Increase the average size of the sale for each client - up-sell! Increase the frequency or number of times each client returns and buys from you again - turnovers and repeat business! To fully Unleash Your 'Business' Potential, you need to create a process that allows you to explore and engage each of these three areas. Each area will have its own challenges and opportunities for innovation and success. Take time weekly, to review one of my idea nudges, and see if you can apply it in your situation. Perhaps something even more innovative will come to you? Act on it to sensitize your team in helping your clients and your business succeed. Encourage and reward innovation as a business-building tool!
