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The Power of Personal: How to Connect, Convince, and Create Exceptional Client Relationships (en Inglés)
Liz Whitaker
(Autor)
·
Rethink Press
· Tapa Blanda
The Power of Personal: How to Connect, Convince, and Create Exceptional Client Relationships (en Inglés) - Whitaker, Liz
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Reseña del libro "The Power of Personal: How to Connect, Convince, and Create Exceptional Client Relationships (en Inglés)"
The Power of Personal is a business development handbook for organisations selling high value services in highly competitive markets where there is a financial or reputational risk to the client, where trust is paramount and where relationships are everything.This book will show you how to: - Identify the priority sectors, organisations and people to fulfil your business ambitions- Realise the massive untapped potential that already exists in your client base and your own people- Make every client interaction human and build exceptional relationships based on trust and mutual respect- Gain a competitive advantage by putting personalisation at the heart of everything you do- Develop a methodology for your whole team that enables you to leverage more from the time and money spent on marketing, communications and business developmentIf you're an ambitious leader or partner in a professional services firm and you want to secure more work and attract top talent, you need to read this book.
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