Reseña del libro "Subjectivity, the Unconscious and Consumerism: Consuming Dreams (en Inglés)"
Subjectivity, the Unconscious and Consumerism is a unique and exceptionally imaginative psychological-sociological exploration of how postmodern, contemporary consumerism invades and colonisesSubjectivity, the Unconscious and Consumerism is a unique and exceptionally imaginative psychological-sociological exploration of how postmodern, contemporary consumerism invades and colonises human subjectivity - especially its unconscious aspects such as desires, imagination, and fantasy. It engages with an extensive analysis of dreams, framed through a synthesis of Jungian psychology and the social imaginaries of Baudrillard and Bauman, in a dialogue with the theories of McDonaldization and Disneyization. The aim is to broaden our understanding of consumerism to include the perennial consumption of symbols and signs of identity - a process which is the basis for the fabrication of the commodified self. The book offers an engaging read and a profound, innovative critique of our consumption societies, challenging readers to rethink how we live, and our identities, under consumerism. As such it will be of interest to students and scholars of critical psychology, psychoanalysis, sociology, anthropology and cultural studies, but is also accessible to general readers interested in the complex psychology of contemporary subjectivity.