Reseña del libro "Real Business Plans and Marketing Tools (en Inglés)"
This title in PREP's Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marketing a business. The book contains real business plans for those contemplating entrepreneurship as well as for those who have an ongoing business which they are interested in selling. Readers will see samples of real business plans used by real organizations to sell a business to public companies. Readers will also see samples of documents, paperwork, and financial statements used by real companies to obtain equity financing and bank loans. Readers will see samples of real business plans used to obtain loans for business start-ups and other plans used to obtain growth financing. A valuable section of the book is the section which shows marketing tools and "business resumes" used to attract new customers and increase profitability. This will be a valuable resource to those who want to look at superior samples of business plans as well as marketing tools including sample business fact sheets and resumes and sales tools. Praise for other books in this series: "Distinguished by its highly readable samples." - Library Journal Testimonials from those who have successfully used this book: "It's hard to get a loan or grant or venture capital if you don't have an effective business plan. This book gives valuable how-to samples of business plans. I recommend this book to individuals who don't know where to begin in the process of obtaining financing or getting a grant." A. Costans, banker "The business plan for my janitorial supplies business is based on a business plan in this book, and I used the plan as the tool to attract working capital and grow my business." J. Giflaski, business manager "Whether you have a start-up or a growing business, this book will show you how to present your business concept." Augustine G, financier "For years, I had kicked around the idea of starting a business, but I didn't know where to start. This book opened my eyes, and the language wasn't 'over my head.' I realized that the companies in this book were started by regular people who used paperwork like the samples in this book as their 'tools of the trade.' In fact, I felt like I was looking at the 'trade secrets' of successful companies and successful start-ups when I looked over the documents in this book. To make a long story short, I figured out how and where to start on the path to my entrepreneurial dream, and this book was the amazing tool that helped me find the right path. I still use this book when I am seeking valuable insights into how to further market my successful product line." Emilio C. "I already had a business in a stable industry but this book caught my eye. To my surprise, I have learned a great deal about marketing my established business from the 'business resumes' and marketing tools in this book. It's hard to find people or books that will show you how to get started or how to grow your business, but this book does just that. I have made a lot of money by using the insights and samples in this book." Butch C.
