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Lei Jun's Cards: Secrets Behind the Miraculous Rise of Xiaomi (en Inglés)
Yaxuan Li
(Autor)
·
Royal Collins Publishing Company
· Tapa Blanda
Lei Jun's Cards: Secrets Behind the Miraculous Rise of Xiaomi (en Inglés) - Li, Yaxuan
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Reseña del libro "Lei Jun's Cards: Secrets Behind the Miraculous Rise of Xiaomi (en Inglés)"
How do we account for the spectacular rise of Xiaomi phones? This book explains it all, including these key points: - The embedding of mobile Internet thinking, which is the backbone of the company - Clever marketing to Xiaomi users, making them feel part of the company and its products - Insistence on perfection in manufacturing - Design aspects that reach the consumers' hearts and minds - Integrating the Xiaomi phone into an ecosystem of products - Strengthening the Xiaomi brand through fans of the phones ...and more ways this incredible company is reshaping the mobile phone market. Lei Jun cofounded and chairs Xiaomi, the privately-held firm that is one of the largest Chinese smartphone makers, and was named the 87th-richest billionaire by Forbes Magazine, and is the 4th-richest person in China. The story of how he cofounded and developed Xiaomi smartphones in 2010 and how the company quickly grew into a world market leadership role in just a few short years has become a legend in entrepreneurial circles. In 2014, he was named "Businessman of The Year" by Forbes Asia.
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