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Crisis Communication Reader (en Inglés)
Byrum, Kristie (Autor)
·
Cognella Academic Publishing
· Tapa Dura
Crisis Communication Reader (en Inglés) - Byrum, Kristie
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$ 236.43
Ahorras: $ 47.29
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Reseña del libro "Crisis Communication Reader (en Inglés)"
Crisis Communication Reader provides students with a carefully selected collection of articles to help them better understand the heritage and practice of crisis communication. The anthology defines the discipline and provides a framework to understand how contemporary public relations professionals anticipate, react, and deploy crisis communication approaches. Unit I introduces readers to the discipline, presents respected theories of crisis communication, including Situational Crisis Communication Theory, and offers strategies for time management and communication approaches to protect an organization's reputation during crisis. Unit II underscores the importance of crisis communication plans and shows readers how to assess various stakeholders at risk during a crisis. The readings also explore the impact of technology and web-enabled communication in crisis communication situations. The final unit focuses on assessment and features readings that address image repair and how to restore stability in the aftermath of a crisis. Engaging case studies help readers learn from real-world examples and consider the implications of both national and local perspectives on crisis communication. Each unit includes editor introductions and post-reading questions to enrich the student learning experience and encourage greater levels of retention and participation. Crisis Communication Reader is an ideal resource for courses and programs in communication and public relations.
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