Name: branding behind the scenes - internal corporate brand building in three swedish service firms
Price: 61.84 USD
Availability: InStock
Author: ted karlsson
ISBN: 9783639084603

Formato

Libro Físico

Editorial

vdm verlag dr. mueller e.k.

Autor

ted karlsson

N° páginas

172

ISBN

3639084608

ISBN13

9783639084603

Categorías

Gestión empresarial

branding behind the scenes - internal corporate brand building in three swedish service firms

Ted Karlsson (Autor) · vdm verlag dr. mueller e.k. · Libro Físico

Libro Físico

$ 61.84

$ 73.44

Ahorras: $ 11.60

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Reseña del libro "branding behind the scenes - internal corporate brand building in three swedish service firms"

this book deals with perhaps the most powerful marketing tool in business - the brand. there is a consensus that every organization needs to develop a strong brand as a part of their business strategy. however, it is not clear how corporate brands can ...