Reseña del libro "Big Business Great Personality: Start SMART (en Inglés)"
Key to starting your business is awareness of the market, the prospect, the demand, the product/service and the best price to offer for products and services. But this is just too flat to state. Business is more than a stock of concepts defined and monetized but more about engagements, interaction, skill, knowledge, understanding, communication, exchange, values, strategies, plan, assets, resources, capital, finance, support, sponsorship and options. Everyone isn't going to do the same thing; you aren't necessarily going to do what others are doing. There are many options, choose one, focus on it, plan it out, send it out, set it up, invest in it, have fun with it, communicate it, localize it, customize it, trade it, redesign it, package it, project it, promote it and market it. That's your option for profit when you market it. Marketing might be a big challenge for you; most especially, when you don't have adequate knowledge and skill, can't communicate with understanding and can't consequently engage your prospects. But you know your purpose. It's right to believe that if your purpose is good enough, then someone out there would certainly be interested in what you are offering. In view of that, you have to get yourself out there and find who that someone is. Meeting someone, you start presenting yourself and your something, and it doesn't have to be what and how everybody around has been presenting. You have something new, that's what you're communicating and how you are communicating it is important too. Don't be afraid, someone there is already wired to accept your new connection, with your new something; and, the good news is, if it is really valuable and unique, because you have explored and veered away from common offer, then someone will be appreciating it, you didn't expect so soon, Moreover, everything is worth the try; when you have a good purpose and your purpose is to impress and expand the scope of the market, or to make a milestone that the industry will find relevant, or even to disrupt your industry. Whatever your purpose of getting started is, you should know how profitable it is. It may not necessarily be among the hot deals, where everyone has been veering to, because of the money coming from there, in the industry. It might just be your invention. And what do you think you are doing with an invention in the saturated market? You are doing something everyone wants to see, because people want something new, as a result, it's not going to be profitless. For this reason, don't look down on your ideas. Come up with something new and relevant to the industry, and the goodnews is, no one can predict, you might be the first to profit real big from it, and keep all the profit to yourself, to fill your pocket more than you nixed and fulfill your duty. Accordingly, don't be afraid to start; don't be afraid to go out there with your big ideas. Don't be afraid to come up with something new, it might be what everyone else isn't thinking of, and it might not just be an innovation, it might be your own invention. Be proud of your ideas and exploit them profitably. "Big Business Great Personality" challenges you to think of success as borne by choice, you must start something somehow, and however you start, don't forget to think S_M_A_R&T.
