Compartir
Bernard Shaw and Modern Advertising: Prophet Motives (Bernard Shaw and his Contemporaries) (en Inglés)
Christopher Wixson (Autor)
·
Palgrave Macmillan
· Tapa Dura
Bernard Shaw and Modern Advertising: Prophet Motives (Bernard Shaw and his Contemporaries) (en Inglés) - Christopher Wixson
$ 80.52
$ 84.99
Ahorras: $ 4.47
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis ListasSe enviará desde nuestra bodega entre el
Jueves 04 de Julio y el
Viernes 05 de Julio.
Lo recibirás en cualquier lugar de Estados Unidos entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Bernard Shaw and Modern Advertising: Prophet Motives (Bernard Shaw and his Contemporaries) (en Inglés)"
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Dura.
✓ Producto agregado correctamente al carro, Ir a Pagar.
